Holland America Line x The Bouqs Company — Macy's Flower Show, Herald Square

Lead Producer

agency : Allied Global Marketing

Sampling & Engagement Stunt

New York, NY

Developed a high-visibility brand activation for Holland America Line in partnership with The Bouqs Company during the Macy’s Flower Show in Herald Square, strategically leveraging the event’s built-in press presence and cultural momentum. Extended existing campaign assets into a floral-forward experiential footprint that aligned cruise storytelling with the botanical spectacle of the show, maximizing brand exposure within a dense, high-traffic environment. Managed city permitting and BID approvals, coordinating regulatory requirements alongside fabrication, staffing, and on-site execution to ensure seamless delivery within one of Manhattan’s most visible public spaces.