Holland America Line — World Stroopwafel Day with Baked by Melissa
Chief Marketer Top 50 Campaign of the Year 2025 - Travel Brand

Lead Producer

agency : Allied Global Marketing

Sampling & Engagement Stunt

New York, NY

An award-winning mobile stunt translating the elegance of cruise travel into an urban brand journey across iconic New York City locations. Designed as an interactive, story-driven sampling experience, the activation brought Holland America Line’s hospitality ethos into the public sphere through immersive touchpoints and curated guest engagement. Led routing strategy, staffing, fabrication oversight, safety planning, and branded wearables execution to ensure seamless mobility while aligning luxury hospitality standards with high-volume public interaction.