Claritin Clear 500

Producer

agency : Allied Global Marketing

Press Event & Public Pop Up

New York, NY

A high-energy, experiential activation designed to bring Claritin’s non-drowsy allergy message to life by transforming South Street Seaport into a branded go-kart course, inviting consumers and influencers to race alongside NASCAR driver Frankie Muniz to demonstrate active living without “allergy fog.” Led permitting and engineering for the urban track, managed onsite staffing and safety protocols, and coordinated load-in, technical production, and event logistics to support a dynamic, media-ready experience that maximized visibility and organic press and social coverage. The activation married playful, interactive storytelling with disciplined execution, translating Claritin’s brand purpose into a memorable, shareable moment in the city’s public realm.