CeraVe — Playland

Lead Producer

agency : Allied Global Marketing

Influencer Event & Public Pop Up

New York, NY

A large-scale experiential takeover transforming an industrial venue into an immersive, interactive skincare playground designed for high-volume guest engagement and dynamic product discovery. Oversaw end-to-end site production from build through strike, leading experiential flow strategy, fabrication oversight, and cross-agency coordination to ensure seamless movement across interactive zones. Delivered a high-impact, media-ready environment that balanced playful brand storytelling with disciplined operational execution.