Red One Krampus Bar

Producer

agency : Allied Global Marketing

Takeover & VIP Party

New York, NY

An immersive themed activation celebrating Red One by Amazon Prime Video, transforming The Back Room into Krampus’ dark-themed lair with custom cocktails, interactive installations, and branded photo moments that extended the film’s narrative world into a high-visibility public event. Supported production strategy, venue transformation, and coordination with studio talent to support on-site logistics, travel needs, rider fulfillment, and back-of-house operations to deliver a cohesive, culturally resonant brand moment aligned with Prime Video’s holiday campaign. Winner of Ex Award for Best Night-Life Event by Event Marketer 2024.