HULU Deli Boys Mobile Tour

Senior Producer

agency : Allied Global Marketing

Mobile Tour Stunt

New York, NY | Austin, TX | Chicago, IL

An immersive mobile activation bringing the world of Hulu’s Deli Boys to life by transforming a branded food truck into a full-scale realization of the show’s fictional ABC Deli, engaging fans with themed giveaways, interactive touchpoints, and series-aligned visuals across New York City, SXSW in Austin, and Chicago. Oversaw fabrication, tour routing and partnerships, permitting and BID permissions, and on-site staff management, coordinating logistical execution through multiple high-traffic urban environments while ensuring experiential authenticity and seamless operational flow. The activation drove organic social and press engagement by inviting audiences into playful, story-driven moments that deepened connection to the series’ cultural energy and aesthetic.