CHANEL — Le Rouge Pop Up

Project Manager Chanel Le Rouge Pop-Up

agency : PRODJECT

Luxury Pop Up Experience

New York, NY

An immersive holiday-season pop-up celebrating Coco Chanel’s iconic Le Rouge heritage, transforming the 57th Street boutique into a vibrant, all-red branded environment inspired by the house’s signature lipstick and beauty legacy. The activation featured experiential touchpoints including a Lip Lounge, fragrance bar, and curated beauty stations, inviting visitors to engage with limited-edition products and artist-led services in a visually striking space. Oversaw production logistics, vendor coordination, permitting, and onsite execution to deliver a seamless, elevated brand experience in one of Manhattan’s most prestigious luxury districts, reinforcing CHANEL’s cultural presence during a high-visibility season.